1. Introduction

Welcome to Humble Earth Tours. We are committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, and disclose the information you provide to us when you use our website (the “Site”) and book our food and wine tours.

By accessing our Site and providing your information, you consent to the practices described in this policy.

2. Information We Collect

We collect information that you provide directly to us, which may include:

Personal Identifiers: Such as your full name, email address, phone number, and billing address when you make a booking or create an account.

Booking Details: Information related to your tour, including the date of the tour, number of guests, and any special dietary requirements or preferences you disclose.

Payment Information: Credit card details are processed securely by our third-party payment processors (e.g., Stripe, PayPal). We do not store your full credit card numbers on our servers.

Communications: Records of your correspondence with us if you contact us via email, phone, or our website contact form.

3. How We Use Your Information
We use the information we collect for the following limited purposes:

To process, confirm, and manage your tour bookings and transactions.

To communicate with you about your booking, including sending confirmations, reminders, and important information about your tour (e.g., meeting point details, weather updates).

To respond to your inquiries, comments, or feedback.

To send you relevant marketing communications (e.g., newsletters, information about new tours or special offers) only if you have explicitly opted-in to receive them. You can opt-out of these communications at any time.

To improve our services, customer service, and website experience.

4. We Do Not Sell or Share Your Data

Humble Earth Tours does not and will not sell, rent, or trade your personal data to any third parties for their marketing purposes.

5. Limited Data Sharing (For Operational Purposes Only)

We only share your data with third parties when it is absolutely necessary to provide our services to you, and under strict contractual terms that mandate the protection of your data. These parties include:

Payment Processors: To securely complete your financial transactions.

Service Providers: We may use trusted third-party companies to perform services on our behalf, such as email delivery services (e.g., Mailchimp) or customer relationship management (CRM) software. These providers only have access to the information necessary to perform their functions and are prohibited from using it for any other purpose.

Legal Obligation: We may disclose your information if required to do so by law, such as to comply with a subpoena or similar legal process.

6. Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes we collected it for, including to satisfy any legal, accounting, or reporting requirements. Booking information is typically retained for a period of [e.g., 6 months] for financial record-keeping and customer service purposes.

7. Your Rights and Choices

You have the right to:

Opt-out of Marketing: You can unsubscribe from our marketing emails at any time by clicking the “unsubscribe” link at the bottom of every email.

Access and Update: You can request to access, correct, or update any personal information we hold about you.

Data Deletion: You can request that we delete your personal data, subject to certain legal exceptions (e.g., we are required to keep financial records for a set period).

To exercise any of these rights, please contact us at [Insert Email Address, e.g., /" target="_blank" rel="noopener noreferrer">].

8. Security

We implement appropriate technical and organizational security measures designed to protect your personal information from accidental loss, unauthorized access, and disclosure. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee its absolute security.

9. Cookies and Tracking

Our website may use “cookies” to enhance your experience. You can choose to set your browser to refuse cookies or to alert you when cookies are being sent.

10. Changes to This Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the “Last Updated” date.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at https://www.humbleearthtours.com/contact/